Blog
Thoughts on web, local SEO, and building sites that actually work.
I vibe-coded a tool to see my website through my visitors' eyes
I needed a fresh perspective on my own sites without asking favours. So I built Echo — an AI visitor simulator that tells you exactly where you're losing clients. Here's what I found.
Mobile: 7 out of 10 clients find you on their phone
65–75% of traffic for tradespeople comes from mobile. If your site is unreadable on a phone, you're losing most visitors — without even knowing it.
3 free actions to boost your visibility this week
No ad budget or website needed to get started. 3 concrete, free actions you can do today — that can change your local visibility.
Worksite photos: your best sales tool
Your completed projects are worth a thousand words. How to photograph your work with a smartphone and turn your photos into a trust machine.
Word of mouth is no longer enough in 2026
Even referred clients Google you before calling. How the customer journey has changed — and what it means for your business.
Google Reviews: the complete guide for tradespeople
How to get more Google reviews, respond effectively, and turn your online reputation into a client-generating machine.
How much does a website cost in 2026?
An honest comparison: DIY vs template vs freelance vs agency. What really drives the price — and what is a myth.
5 website mistakes that drive your clients away
Your website can push clients away without you even realising it. Here are the 5 most common mistakes craftspeople make — and how to fix each one.
Local SEO: how to rank #1 on Google as a craftsperson or small business
Google Maps, business listings, reviews, Schema.org: the complete local SEO guide for tradespeople who want to be found in their area — without an agency or ad budget.
Why your WordPress site is slow — and what it really costs you
A slow site loses 53% of mobile visitors. Here's why WordPress inevitably slows down, what it costs you in clients, and what actually works.
Do you need a blog on your website? (Honest answer)
A blog is often sold as a guaranteed SEO fix. The reality is more nuanced. Here's when a blog is genuinely worth it — and when it's a waste of time.