Blog
Thoughts on web, local SEO, and building sites that actually work.
Your clients are looking for a tradesperson on ChatGPT. Are you in the answer?
More and more people ask ChatGPT, Perplexity or Gemini to recommend a local pro. How this new kind of search works, and 5 concrete actions to get an AI to mention you.
3 free actions to boost your visibility this week
No ad budget or website needed to get started. 3 concrete, free actions you can do today — that can change your local visibility.
Word of mouth is no longer enough in 2026
Even referred clients Google you before calling. How the customer journey has changed — and what it means for your business.
5 website mistakes that drive your clients away
Your website can push clients away without you even realising it. Here are the 5 most common mistakes craftspeople make — and how to fix each one.
Why your WordPress site is slow — and what it really costs you
A slow site loses 53% of mobile visitors. Here's why WordPress inevitably slows down, what it costs you in clients, and what actually works.
Do you need a blog on your website? (Honest answer)
A blog is often sold as a guaranteed SEO fix. The reality is more nuanced. Here's when a blog is genuinely worth it — and when it's a waste of time.